Friday, September 7, 2012

Sit on my face?

I'm sure you have heard of Spy Sunglasses.  I'm a fan - in fact one of my favorite pairs right now is a pair of Spy.

In an advertising stroke of genius, Spy Sunglasses posted a billboard reading "Happy to sit on your face" above Highway 101 in California. The billboard advertised Spy's new line of "Happy" lenses which are advertised to lift one's spirits (seems a bit too California-y to me - but whatever) .  The new lens design blocks UV rays and 99% of glare and only lets the blue light in.  Apparently fancy studies show that blue light - ** warning science content ** specifically color wavelengths between 450 and 500 nanometers increase serotonin making the person wearing the sunglasses happier. 

Apparently, a bunch of totally not fun and prudish people protested and Clear Channel Outdoors (the billboard company) removed the sign.  I must note that the phrase, while it can be dirty - is only dirty if you know what it's referring to... so prudes, you really are freaks inside!

More than 25 fun loving people with a sense of humor protested the removal of the sign in the first day it was done.  They demanded the billboard be put back up or be left blank in protest!

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