Boobs are hazardous to your health...

File this under brilliant, even if it probably wasn't the best idea.  A Russian advertising agency that sells mobile advertising placed on trucks (think traveling billboards), came up with a brilliant idea to advertise their services.  Unfortunately, there was a bit of a negative effect.

Here is the billboard...

Did you give it a second look?  A third?  Probably stared at a little bit.  Well, you aren't alone! 

In the FIRST day that the traveling billboard was on display on 30 trucks around Moscow, it caused over 517 traffic accidents.  FIVE HUNDRED.

The text (which I'm sure very few people actually noticed) says, "They Attract"  

The Advertising Agency, "Sarafan Advertising Agency" said, "We wanted to draw attention to this new format with this campaign."  Well, attention it did attract!  The Agency has offered to compensate and cover any damaged caused to personal vehicles that are aren't covered by insurance.

And again, we learn... Sex sells.